South Lakeland town launches driver scheme

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Kendal BID has teamed up with Better Leisure and Fantastic Kendal – the town’s new tourist information centre – to make coach parking in the town “seamless”.

The new scheme – which includes benefits for coach drivers – comes as the South Lakeland town is looking to shake off its ‘gateway to the Lake District’ tag and become a popular destination in its own right.

Brian Harrison, Director and Vice Chair of Kendal BID, says: “Kendal was always regarded as the ‘gateway to the Lake District’ – and what happens is you open a gateway and you go through it.”

According to Mr Harrison, there was nothing for coach drivers to do after dropping passengers off in the town centre and parking at Kendal Leisure Centre, run by Better Leisure.

“This caused the drivers to feel isolated and discouraged them from stopping in Kendal,” he says.

Kendal BID has now negotiated a package with Better Leisure which means that, as well as having their parking paid for by BID, coach drivers can use the leisure centre’s facilities, free of charge, while they wait for their passengers.

Alternatively, BID will pay for drivers to take a taxi – provided by Kendal-based firm Lakeside Taxis – into the town centre and back again, as well as a £15 gift card to spend in restaurants and shops while they are there.

The scheme is part of a wider plan by Kendal BID to raise the profile of the town.

To book coach parking with Fantastic Kendal, open seven days a week, call 01539 725139 or email

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