New toll prices for the M6toll, including an additional off-peak rate, will come into effect from 00:00hrs on Friday 12 July.
Prices for coaches will rise between 20p and 50p, depending on the time of travel.
The new pricing structure follows a series of product trials over the past 12 months to introduce a wider range of options for frequent users, which are now being launched to all eligible drivers.
The new toll prices include a new off-peak rate for drivers using the road on weekdays between 0500-0700hrs and 1900-2300hrs. They are designed to keep prices attractive for all road users and will enable ongoing investment in the M6toll, including further development of products to suit the specific needs of drivers.
The M6toll was built to move long-distance traffic off the heavily congested M6 through Birmingham and currently welcomes around 50,000 customers every day or 18.2million users a year.